Sunday, April 15, 2007

A1: "Mayes shares ACC's ideas for water conservation"

I'm glad Doug Cook was there for the presentation by Commissioner Mayes, and his story on it has a some good nuts-and-bolts information, particularly about the purview of the the Corp Commission around water companies, that voters don't often get much chance to learn about.

The editors could have hit this one a little harder and made it easier to read, but I won't nitpick all that. I'm more concerned about the headline. Yes, ideas for conservation are in the story, but only in the last three graphs. That's not how it's done, guys. An average reader coming to the story looking for what you're promising will be disappointed and leave off reading by the third graph. Spend another fifteen seconds and headline the story you have rather than the one you vaguely remember from skimming it.


leftturnclyde said...

Dude, doug cook gets a cookie .the editorial staff however , is once again doing whatever it takes to make it appear as if water conservation is being taken seriously and not as an impediment to all the greed, excuse me, planned development.

Steven Ayres said...

The bit left out, of course, is the difficulty Commissioner Mayes has in getting anything useful past her radical-right colleagues on the Commission. Voters generally know nothing about the ACC and its importance, so yeah, this is good overall.