Tuesday, June 19, 2012

Messaging, old school

It's easy to forget that even in the most grave of world emergencies, naysayers will undermine good sense for profit. From the day when workers had hope and unions had real power, here's a fascinating bit of propaganda directed by Chuck Jones of Warner Bros, with lyrics by Broadway great Yip Harburg, for the UAW-CIO in support of the '44 Roosevelt campaign.

I have to think about the intended audience for this short. It wouldn't likely have been theatre audiences, as theatre bills were still controlled exclusively by the studios and I rather doubt this would qualify as a commercial draw. I'm guessing it would have been shown in union halls to build grassroots campaign strength.