How not to edit

So I'm reading along on today's "Special to the Courier" (read: press release) piece on the PV World Arts Festival, that annual "mecca of excitement" (koff), and out of nowhere I encounter,

"Musical entertainment will begin at 11 a.m., a half-hour after Persephone arrives at the main stage ...."

There was no previous reference to Persephone, so I had this vision of the hapless Greek queen of the underworld handing out plaques, and maybe a pomegranate or two.

A check of other lazy outlets for press releases found the full story over on Read It News, identifying Persephone ("and her special brand of family fun") as the event emcee, which isn't much, but it's better than the hack job the Courier did.

If a piece is too long for the space, by all means trim it. But do us all a favor and at least skim what you have left to see whether it still makes any sense.