A1: "Holistic medicine for animals gaining acceptance"

I've met Todd Metcalf, he's a great person and very good at what he does. That doesn't make him news. Again, as in the piece below, also by Paula Rhoden, we have a puffy, uncritical profile more suited to a slick Chamber of Commerce magazine than a newspaper. I'd really like to know the thought process behind this assignment.

Then there's the headline, an assertion completely unsupported by the text. That's a high-school mistake, guys.