Prescott seeks 'over-arching' image for tourism promotion

After reading this, I'm not sure why I'm not hearing howls of indignation echoing across the valley. Another hired hotshot recommends that the City spend tens of thousands of clams for more hired hotshots to tell us how to market our town. And I can easily imagine our City Council sitting in their swivel recliners and staring like zombie mackerel as Mr Prince mystifies them with concepts like "branding" and a Tourism Advisory Council. Ecch.

This is nothing less than our podunk business community angling for more free marketing on the taxpayer dime, and what's most discouraging is that they're likely to get it, again. Having given up on more serious economic development, Council has reverted to the hopelessly dead-end idea of tourism as our primary economic driver.

Can I get an editorial on this? With mining and forestry long gone and residential construction at its limits, if we really want a sound economic footing for Prescott we're gonna have to do way better than this. Is Council still unaware that we're sitting on one of the very best bits of land in the country for solar energy generation, and every year local institutions are cranking out hungry young engineers, ecologists and construction tradespeople? Will Council be able to connect the dots before California, New Mexico and China eat our lunch for us?