I'm sure a lot of readers are scratching their heads over this. E&P has been the primary trade journal of newspaper editors for a hundred years, and that's why it seems important enough to the editors to place on the op-ed page. Ordinary readers probably know nothing about it, of course, and could care less, so it was more than a little self-indulgent for the editors to do this.
But for those who are curious, check out the Wikipedia entry as a start. It's another casualty of corporate media dominance, and a sad loss to my profession. I hope they can pull something together and keep going.
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